VANMOOOOOOOOOF!

9 September 2010 / Posted by Brett Phillips

Image: Courtesy of the Humble Vintage Bike Hire Co.

We love well designed and well made things, particularly when there's a bike involved. So when we saw this little urban runabout we immediately thought that the Dutch must be involved. Sure enough, simple design, well executed, how very dutch indeed.

VANMOOF is an ambitious young Dutch company that originated out of love for bicycles and a hunger for change. With a talented young development team and a fresh business approach, VANMOOF pursues only one goal: help the ambitious urbanite worldwide move around town by bike and in style.

It all started with the entrepreneurial brothers Taco and Ties Carlier, who had already successfully developed products for their companies Strida-Europe and Dutchband B.V. They wondered why there were so few urban-proof bikes available. After all, it’s not easy for a bike to be completely urban-proof. You go outside in any weather, used daily and occasionally a victim of vandalism.

 Why does the bicycle market ignore urban needs? Why are stores flooded with overly equipped bikes that make a simple tool way too failure prone? The brothers asked 100 friends from several cities the question; “How do YOU see the ultimate commuter tool?”. The friends tested 100 prototypes for 100 days. This experience is the foundation VANMOOF is built on. The answers - a sexy, durable and affordable bike - became our challenge. They decided to redesign the backbone of our Dutch culture from the inside out, instead of sticking with the familiar base. They stripped the bike from non essentials that can only break or cause frustration and integrated features inside the big lightweight aluminum tubes. The signature VANMOOF look was born.

Officially launched in May 2009, VANMOOF is currently sold in Tokyo, Barcelona, Jakarta, Paris, NYC, Milan, Sydney, Amsterdam and probably
also in your town.

For more on this stylish little number check out their site

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